Tag Archives: Zara; fashion;consumption; luxury

Zara and its “luxury-adjacent” image | Quote

Stop assuming high-spenders will just buy from luxury brands! I discussed with Business Insider about Zara’s  “luxury-adjacent” strategy against the nuances of fashion purchases. Facing tightened margins for discretionary spending… Consumers will tend to go either super high-end and then buy way less, or relate to brands that offer...

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