Tag Archives: retail

A socio-cultural point of view of retail | Instagram Live

Looking forward to discussing the retail environment with ephemeral retail expert Ghalia Boustani. DBA, Ph.D. I will propose a socio-cultural reading on consumption and places of retail. It is a great for the opportunity to share the approach that I have developed with my consultancy SALT to the very hot...

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Storytelling capital and good storytelling

Not necessarily does one lead to the other. Due to curious circumstances this summer I found myself wearing the luxury customer hat, and pay visit to two jewellery stores (let’s call them Big Luxury Brand A and Little Local Jeweller B). Big Luxury Brand A is 150 years old...

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