Last weekend, the 2024 Gamma Global Fashion Management Conference (GCFM) at the University of Milan presented a rich line-up of studies by scholars from over 43 countries. It was an honour to contribute with my research on the integration of NFTs in luxury brand and art collaborations. My deepest...

Hot off the press! Thrilled to announce my latest book, “Luxury Brand and Art Collaborations: Postmodern Consumer Culture”, is now out from Routledge. Over the past two decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance, becoming one of the most...

Last week I had the pleasure to unpack with Rebecca Robins ‘the phenomenon LVMH’ at the very first SIA Alumni Luxury In-Conversation Event. What really stood out to me was Rebecca’s analysis of LVMH as a living masterclass of culture management, both vertical and horizontal: – external culture, the...

I had a very nice time with Dr. Ellen Andrea Seehusen, CEO and Founder of IAM Arts, one of the very first Arts Advisory Firms specialised in creating artistic projects for companies. We considered the synergies between the luxury industry and the art world, the approach I have taken...

Last week I had the pleasure to discuss with Ben Luke on “The Week in Art” podcast of The Art Newspaper [link here] about the origins and the trajectories of luxury brands and art collaborations, with a specific focus on the latest Yayoi Kusama X Louis Vuitton iteration. In the...

Super excited to launch the “Luxury Forward Series” @ Sotheby’s Institute of Art with a great panel discussion on: – How are digital products integrating with material consumption? – How is product aftercare and the purchase of preloved luxury products altering our consumption pattern? – What business opportunities are...

Very excited to join the virtual “In Pursuit of Luxury” (#IPOL)conference on 26-27 May. A great line-up of speakers, and a valuable series of roundtables, paper sessions to discuss about the latest, most compelling matters in the #luxury #industry. I will share the findings of my latest study on...

Today I joined Sacha Rose (Derek Rose) and Adam White (Factory Design) for the panel “British Luxury in a Digital World Panelist”, moderated by Shaun Borstrock for the London Residency of  Parsons Executive Education. We defined luxury and the contradictions of luxury brands today in their articulation of luxury. We considered...

I was very glad to be asked for a praise of the latest volume by formidable Annamma Joy (ed.): The Future of Luxury Brands: Artification and Sustainability. Never has the luxury industry gone through more disruptive changes than today. Through the themes of artification and sustainability, this book captures the...

Glad to see the Master programme in Luxury Business I have developed for Sotheby’s Institute featured in the latest book by Hiroyuki Anzai and Kaori Nakano: “Decameron about New Luxury”. The way we educate the future luxury leaders of tomorrow depends on how we approach and understand luxury as...