This week I have been featured in an article in Forbes Japan. The article [here], written by Hiroyuki Anzai and Kaori Nakano, considers the importance of human sciences to shape effective practices in luxury management. Cashmere company Brunello Cucinelli is a case in point. The company is seen as...

Find [here] the article I wrote for Transform Magazine. In the article, I reflect on the initiatives undertaken by luxury brands during the pandemic, considering how the brands’  humanistic approach has allowed them to connect with their audiences (and beyond) on a deeper level. In the Covid-19 era, brands have...