Last weekend, the 2024 Gamma Global Fashion Management Conference (GCFM) at the University of Milan presented a rich line-up of studies by scholars from over 43 countries. It was an honour to contribute with my research on the integration of NFTs in luxury brand and art collaborations. My deepest...

What a great discussion we had on our panel this afternoon with the amazing Costas Kazantsis (Fashion Innovation Agency at London College of Fashion), Louise Laing (Phygital Twin), Leanne Elliott- Young (Institute of Digital Fashion), Leslie Holden (The Digital Fashion Group), Ward de Kruiff (EPAM)! Part of the thought-provoking...

Next Friday I will virtually participate to the art festival Camino Controcorrente, Camino al Tagliamento (Italy). Happy to share my reflections about the relationship between time and fashion consumption, with additions from my recent studies on  vintage and circular fashion. The video of my talk will be soon available...

Looking forward to discussing the retail environment with ephemeral retail expert Ghalia Boustani. DBA, Ph.D. I will propose a socio-cultural reading on consumption and places of retail. It is a great for the opportunity to share the approach that I have developed with my consultancy SALT to the very hot...

I had the greatest Sunday morning virtually attending the World Hope Forum Japan 2021. Organized by Trend Union (Edelkoort Inc.) , the forum shed light on fashion, education and creativity in their interdependence with the Japanese social and geographic environment. Here the main takeaways of the event: Empathy in...

Building and protecting a brand’s value is one of the most critical aspects for every business, one that requires both the specialism of law and a deep understanding of the markets. In business transactions or litigations, companies and legal experts rely on quantifiable sets of financial and marketing metrics....