With the latest pandemic, empathy has entered the business vocabulary becoming one of the mantra in corporate management. In an interview on Strategy+Business [link here] Stanford Professor and author of “The War for Kindness” Jamil Zaki profiles the benefits of empathy for both societies and business organizations. One of my favorite...

Find [here] the article I wrote for Transform Magazine. In the article, I reflect on the initiatives undertaken by luxury brands during the pandemic, considering how the brands’  humanistic approach has allowed them to connect with their audiences (and beyond) on a deeper level. In the Covid-19 era, brands have...