This weekend I had the pleasure to speak at LUXRE, the conference for professionals and operators in the luxury rental business [link here].  My talk focussed on the concept of territorial excellence: specifically, I explored why certain places generate a sense of luxury in visitors and how rental professionals can...

“Cultural Strategy” by Holt & Cameron [link here] has been around for more than 10 years. And it is still one of the best works proving how a cultural approach to brand strategy leads to blue-ocean innovations. Some businesses strive to close the loop between culture and branding. Managers...