Great session with an engaged audience yesterday at the “Fashion and Luxury Law” course organized by Tailored. The session was specifically designed for legal experts and students of law to appreciate the social and cultural value of luxury brands. Here below the key takeaways: 1. Brands’ value is socially...

Building and protecting a brand’s value is one of the most critical aspects for every business, one that requires both the specialism of law and a deep understanding of the markets. In business transactions or litigations, companies and legal experts rely on quantifiable sets of financial and marketing metrics....