Last week I had the pleasure to discuss with Ben Luke on “The Week in Art” podcast of The Art Newspaper [link here] about the origins and the trajectories of luxury brands and art collaborations, with a specific focus on the latest Yayoi Kusama X Louis Vuitton iteration.
In the current landscape, impactful collaborations do not necessarily have sales as their primary objective: nowadays, it is about capturing and retaining the attention of multiple audiences through a spectacular demonstration of brand creativity.