I have been invited to deliver a session for the Fashion Management Programme at Parsons, The New School.
In the session we explored the evolution of the relationship of art and luxury in the context of the evolving business drivers shaping the luxury fashion system. We have also considered the role of consumption in its postmodern articulation on how brands engage and communicate with consumers.
Through the analysis of a few collaborations – inclusive of the most recent, phygital ones – we have considered how luxury fashion brands articulate their value proposition beyond the sale of products, but in terms of creativity and enrichment.