Find [here] the link to the MCH Global Report on “Future Trends: Learning from Luxury Insights”. The report is written by Luc Benyon and features examples of good practice in luxury marketing that can be effectively implemented in other industries as well.
What can luxury teach to other sectors? You can find my thoughts at the very end of the report (below, a sneak peak)
L: What will luxury brands need to do to remain relevant over the next few years?
F: Agility, empathy and creativity. […] Going forward, luxury brands will need to further develop their emotional intelligence […]. They will have to organise a suitable data intelligence loop, able to integrate Big Data and qualitative insights in an agile way. They will have to make a creative use of their knowledge, know-how and visions […].