What fascinates me about luxury is its protean nature: luxury is a universal concept, and yet it changes according to each context of experience. Luxury can identify socially validated objects, like a yacht or an Hermès Kelly bag, as well as a personal, mundane moment like our morning coffee....

I struggle when I read self-complacent luxury companies claiming they are becoming more inclusive just because they have hired from racial or ethnic working minorities. They fail to see that Diversity is not a tag attached to a specific race, gender, or sexual preference. Diversity depends on the cultural...

Find [here] the article I wrote for Transform Magazine. In the article, I reflect on the initiatives undertaken by luxury brands during the pandemic, considering how the brands’  humanistic approach has allowed them to connect with their audiences (and beyond) on a deeper level. In the Covid-19 era, brands have...