We have for too long conceived of things in the west and then, when they have been successful, run them sequentially in other places in the world. The paradigm has changed. The markets in Shanghai or Korea are so matured and highly developed that it means creative activities must...
A Pinch of Salt
This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.
Not necessarily does one lead to the other. Due to curious circumstances this summer I found myself wearing the luxury customer hat, and pay visit to two jewellery stores (let’s call them Big Luxury Brand A and Little Local Jeweller B). Big Luxury Brand A is 150 years old...
culture today is not something set in stone, but rather a dynamic built on a day-to-day basis in constant conversation between people, brands, creators, and all manner of institutions (Culture Culture Culture) Glad to read these words on “Culture, culture, culture”, the latest White Paper by Highsnobiety in collaboration with Boston...
What fascinates me about luxury is its protean nature: luxury is a universal concept, and yet it changes according to each context of experience. Luxury can identify socially validated objects, like a yacht or an Hermès Kelly bag, as well as a personal, mundane moment like our morning coffee....
I struggle when I read self-complacent luxury companies claiming they are becoming more inclusive just because they have hired from racial or ethnic working minorities. They fail to see that Diversity is not a tag attached to a specific race, gender, or sexual preference. Diversity depends on the cultural...
Find [here] the article I wrote for Transform Magazine. In the article, I reflect on the initiatives undertaken by luxury brands during the pandemic, considering how the brands’ humanistic approach has allowed them to connect with their audiences (and beyond) on a deeper level. In the Covid-19 era, brands have...
It has been a fascinating journey, to create SALT. Mostly, because it has allowed me to bring my own professional value into focus. Not my “daily job” remits. Not what is written on my CV, or on my LinkedIn page. Finding my value has been about embracing the complexity...