Excited to speak on the panel about luxury and innovation on Wednesday at 3.30 pm (UK time BST). I will reflect on effective techniques in digital heritage storytelling, drawing examples from the research I developed with Dr. Andrea Tanner (Fortnum & Mason). The panel is part of the IPOL 2021...
A Pinch of Salt
This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.
This weekend I had the pleasure to speak at LUXRE, the conference for professionals and operators in the luxury rental business [link here]. My talk focussed on the concept of territorial excellence: specifically, I explored why certain places generate a sense of luxury in visitors and how rental professionals can...
I had the greatest Sunday morning virtually attending the World Hope Forum Japan 2021. Organized by Trend Union (Edelkoort Inc.) , the forum shed light on fashion, education and creativity in their interdependence with the Japanese social and geographic environment. Here the main takeaways of the event: Empathy in...
This week I have been featured in an article in Forbes Japan. The article [here], written by Hiroyuki Anzai and Kaori Nakano, considers the importance of human sciences to shape effective practices in luxury management. Cashmere company Brunello Cucinelli is a case in point. The company is seen as...
And it’s here! Thrilled to announce that Sotheby’s Institute of Artis launching an MA in Luxury Business, starting January 2022. Tsunami after tsunami, luxury brands have learnt that luxury is not what it used to be. And that the added value of luxury is increasingly going to be linked...
Nowadays culture has become a thing in business. Companies hire Chief Cultural Officers, engage with issues in cultural diversity, look with interest at their customers’ lives. The risk, however, is to approach culture as a thing: something as clear-cut and defined as an object, a certain nationality, language, skin...
Great session with an engaged audience yesterday at the “Fashion and Luxury Law” course organized by Tailored. The session was specifically designed for legal experts and students of law to appreciate the social and cultural value of luxury brands. Here below the key takeaways: 1. Brands’ value is socially...
The role of luxury brands is enlarging and is questioned, per se. They were relevant as a product, then as a producer of content, but now more and more as broadcasters and amplifiers of content and interactions that are relevant for the consumers. By 2030, this industry will be...
A very interesting article by Stephen Pulvirent from Hodinkee about the “Generations” campaign of Patek Philippe [link here] Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the...
Building and protecting a brand’s value is one of the most critical aspects for every business, one that requires both the specialism of law and a deep understanding of the markets. In business transactions or litigations, companies and legal experts rely on quantifiable sets of financial and marketing metrics....