Hot off the press! Thrilled to announce my latest book, “Luxury Brand and Art Collaborations: Postmodern Consumer Culture”, is now out from Routledge. Over the past two decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance, becoming one of the most...
A Pinch of Salt
This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.
Last week I had the pleasure to unpack with Rebecca Robins ‘the phenomenon LVMH’ at the very first SIA Alumni Luxury In-Conversation Event. What really stood out to me was Rebecca’s analysis of LVMH as a living masterclass of culture management, both vertical and horizontal: – external culture, the...
I had a very nice time with Dr. Ellen Andrea Seehusen, CEO and Founder of IAM Arts, one of the very first Arts Advisory Firms specialised in creating artistic projects for companies. We considered the synergies between the luxury industry and the art world, the approach I have taken...
A delayed postcard from my winter holidays back home, where I have taken a good break from the daily grind – but not from reflecting about luxury. As a matter of fact, debates on luxury have been all around me: 1- during the numerous Christmas gatherings, I have been...
I had the nicest time discussing with Richard Federowski from consultancy Roland and Berger about the pressing issues and the opportunities of implementing sustainability and the ESG principles into the luxury business practice [link here] From spontaneous initiatives to formalised benchmarking; from sectorial specialisation to cross-industrial collaboration, luxury brands...
Fashion is definitely rooted in change. However, besides the change of styles and looks, can the business of fashion change itself to better address the challenges of today and lead the future? And how do technology and digital fashion play into it? Looking forward to joining again the amazing...
I have been remotely invited at SDA Bocconi Asia Center to discuss with an engaged cohort of students and professionals how the modern fashion system came to be built on the social quest for novelty, and how circular business models need to factor that in when delivering value. It is all a matter of time:...
Yesterday I attended the conference “Fashion Forward: Let’s Talk Fashion With Conscience”, organised by the Digital Marketing & Analytics and the Sustainability Interest Groups from the Academy of Marketing. I shared a few reflections on the circular initiatives by luxury fashion brands and PSS companies. Whilst luxury brands present...
I had the best couple days at the “In Pursuit of Luxury” conference, discussing with academics and practitioners the impact of luxury brands’ economic growth on craftsmanship and the making. I presented a paper looking at how art collaborations redefine luxury production, craftsmanship and the making. Launched in its...
I am delighted to see my chapter included in the latest book edited by Dr. Annamma Joy (“New Directions in Art, Fashion and Wine”) Following the diffusion of the principles and practice of circular economy in the luxury sphere, an increasing number of luxury fashion brands and specialized product-service...