Honoured to be invited as a jury member at the Berlin Fashion Film Festival 2024 From Cartier to Balmain, from Fenty to Nike, it is indeed stimulating to be immersed into such visually rich projects, showcasing the creative power of fashion houses across formats and codes.
A Pinch of Salt
This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.
Stop assuming high-spenders will just buy from luxury brands! I discussed with Business Insider about Zara’s “luxury-adjacent” strategy against the nuances of fashion purchases. Facing tightened margins for discretionary spending… Consumers will tend to go either super high-end and then buy way less, or relate to brands that offer...
Last week I took part to the panel discussion at the latest Walpole Luxury Report Launch event. Hosted by Saatchi Gallery, the event presented the Walpole’s latest intelligence report, “The State of London Luxury 2024”, compiled in collaboration with Cadogan. Walpole CEO Helen Brockenbak offered a positive overview of...
My comments on luxury brand and art collaborations and their implications for the Chinese and Asian market have been published on an article in Business of Fashion. Many thanks to author Gemma Atkins for including my thoughts on “artwashing” and the relevance of authenticity for luxury brands when implementing...
Last weekend, the 2024 Gamma Global Fashion Management Conference (GCFM) at the University of Milan presented a rich line-up of studies by scholars from over 43 countries. It was an honour to contribute with my research on the integration of NFTs in luxury brand and art collaborations. My deepest...
Whenever I need to refresh my perspectives, I turn to anthropology. I have recently delved into “Adornment” by philosopher D. Davies, which explores practices and history of body decoration – from beads to scarification, from make-up to clothing. Here below my favourite quote from the book. Not only does...
A few days ago I had the pleasure to attend “The Future of Marketing” panel organised at King’s College London. Some interesting points here below: The Janus-faced nature of technology Gen AI and XR present marketers with the opportunity to offer customers captivating experiences and more relatable representations of...
The latest article on Sotheby’s Institute of Art focusses on luxury branding through art collaborations. I have contributed with a quote on the status cachet offered by collaborations: Luxury brand and art collaborations have increasingly promoted ‘cultural capital’ as a status badge for luxury consumers. In the past, the...
My takeaways of the 2024 “Business of Luxury” FT conference Multipolarity of the Asian market In the next few years Asia is going to account for 2/3 of the luxury industry growth. It is important, however, to acknowledge the multipolarity of the Asian market (Keyu Jin, Associate Professor of...
I had a very interesting time talking about my latest book with the marketing team of Sotheby’s Institute of Art. A favourite part of the interview was discussing about the research and the writing process that led up to the book: There was an interesting “back and forth” between...