And it’s here! Thrilled to announce that Sotheby’s Institute of Artis launching an MA in Luxury Business, starting January 2022.
Tsunami after tsunami, luxury brands have learnt that luxury is not what it used to be. And that the added value of luxury is increasingly going to be linked to creative and cultural excellence.
The MA in Luxury Business reworks on and widens the conventional approach to luxury business. It considers the historical, philosophical, sociological and ethical dimensions of luxury. It delves into the synergies with other high-end creative and cultural industries. It reflects on the role the luxury business can play in our communities and for the environment.
It has been a great honour to design the MA in Luxury Business.
An what an opportunity to finally include human sciencesinto business education!