What do Diderot and Moira Rose have in common? What about Rihanna, and the 15th President of USA James Buchanan? An interesting dressed appearance, for a start…
I have given a talk to the MA students in Luxury Jewelry Management, Birmingham City University. Such a great opportunity to share my journey through the study of material culture, fashion sociology and consumption behaviour.
Companies and brands are constantly striving to crack the customer code implementing AI and neuroscience. Concerns about the environment, social and economic injustice, and the pandemic are making us question our consumption habits, and look for sustainable alternatives. Going back to the fundamentals, i.e. why we really need objects and how we actually make sense of them in our lives, is now more than ever critical for the future generations of professionals to lead the change.