Defining Cultural Intelligence
WHAT IS CULTURAL INTELLIGENCE?
Cultural intelligence is about looping empathy, connection, and resonance.
Culturally intelligent companies are receptive to people, and what really matters to them. They leverage socio-cultural insights to imbue their propositions with resonant value. Most importantly, they stay alert to anticipate the evolution of markets and societies at large.
CULTURAL INTELLIGENCE IN ACTION
If value lies in the eye of the beholder, relevant value creation is all about capturing and evoking that gaze.
Gearing cultural intelligence in the critical areas of their business sets companies up to skillfully manage the touchpoints with their customers, audiences and communities.