I struggle when I read self-complacent luxury companies claiming they are becoming more inclusive just because they have hired from racial or ethnic working minorities. They fail to see that
Diversity is not a tag attached to a specific race, gender, or sexual preference. Diversity depends on the cultural lens we apply, consciously or unconsciously, when we deal with anybody different from us
Against the corporate “zoo approach” of the quotes, in the article published on Medium [here] I invite companies to take a step further, and put effort into growing a culture of inclusivity.
Drawing from cultural studies in Orientalism and theories in HR management, I profile 5 action steps for companies to initiate the real change, the one from within.