I had a very nice time with Dr. Ellen Andrea Seehusen, CEO and Founder of IAM Arts, one of the very first Arts Advisory Firms specialised in creating artistic projects for companies. We considered the synergies between the luxury industry and the art world, the approach I have taken in designing the MA in Luxury Business for Sotheby’s Institute of Art, and the evolutions of the concept of luxury.
One of the most compelling topic Ellen wanted to discuss was the evolution of art consumption and its cultural value for younger customer segments:
The younger generations desire objects which exhibit cultural affluence rather than mere purchasing power. Thus art, with its rich cultural content, emerges as the ultimate luxury purchase, demanding understanding and purchasing power.
The whole interview is available here