Hot off the press!
Thrilled to announce my latest book, “Luxury Brand and Art Collaborations: Postmodern Consumer Culture”, is now out from Routledge.
Over the past two decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance, becoming one of the most engaging ways for luxury brands to connect with their audiences. Are art collaborations just a business strategy for luxury brands to counterbalance their volume issue and elevate their offerings, or do they reflect a much deeper evolution in the way we consume objects, contents, and ideas?
Through the analysis of more than 130 collaborative initiatives between luxury brands and the art sector, the book provides original and rigorous insights into:
- how luxury brand and art collaborations reflect the current consumption zeitgeist across fragmented aesthetics, hybrid categories and hyperreal products
- the impact of luxury brand and art collaborations on place creation, from the convergence between retail and cultural venues to the construction of satellite events, nomadic exhibitions, spatial hackings
- the time horizon of luxury brands and art collaborations, tying in our frantic quest for product novelty with the eclectic repackaging of the past and the introduction of new circular consumption’s rituals
- the ways luxury brand and art collaborations reshuffle the traditional vocabulary of status while drawing new boundaries of social distinction based on access and experience
- the evolving role of executives, creative directors and artists in the management and activation of collaborations, and the new identity of luxury corporations as cultural advisors and patrons of the arts
Get your copy here, with the discount code LBAC30