Last week I had the pleasure to unpack with Rebecca Robins ‘the phenomenon LVMH’ at the very first SIA Alumni Luxury In-Conversation Event.
What really stood out to me was Rebecca’s analysis of LVMH as a living masterclass of culture management, both vertical and horizontal:
– external culture, the ability of LVMH to read the market positioning itself as a first-mover
– corporate culture, the ability of LVMH to strategise on the cross-fertilization of managerial roles and responsibilities
– brand management culture, the ability of LVMH to maintain, throughout the acquisition of multiple brands in different sectors, an unparalleled spirit of guardianship and investment towards every single brand