Stop assuming high-spenders will just buy from luxury brands! I discussed with Business Insider about Zara’s  “luxury-adjacent” strategy against the nuances of fashion purchases. Facing tightened margins for discretionary spending… Consumers will tend to go either super high-end and then buy way less, or relate to brands that offer...

Last week I took part to the panel discussion at the latest Walpole Luxury Report Launch event. Hosted by Saatchi Gallery, the event presented the Walpole’s latest intelligence report, “The State of London Luxury 2024”, compiled in collaboration with Cadogan. Walpole CEO Helen Brockenbak offered a positive overview of...