My comments on luxury brand and art collaborations and their implications for the Chinese and Asian market have been published on an article in Business of Fashion. Many thanks to author Gemma Atkins for including my thoughts on “artwashing” and the relevance of authenticity for luxury brands when implementing...

Last weekend, the 2024 Gamma Global Fashion Management Conference (GCFM) at the University of Milan presented a rich line-up of studies by scholars from over 43 countries. It was an honour to contribute with my research on the integration of NFTs in luxury brand and art collaborations. My deepest...