When approaching heritage storytelling, marketers tend to focus on the heritage part, directing their attention to mining the past of their brand/company in search for content. As the term storytelling points out, however, this is a communicative act. We need to consider the communication context, the channels we share...

Math is not meaning. And human beings are complex. A great piece by Rishad Tobaccowala [link here] about Big Data and interpretation.  

Next 10thDecember I will be speaking at the virtual symposium “In Pursuit of Luxury: What Next?”, organized by the University of Hertfordshire −School of Creative Arts in collaboration with Intellect Publishing. I will reflect on the research Prof. Simon O’Leary and I published on the “Journal of Design Business...