CULTURAL INTELLIGENCE FOR BUSINESS

By applying social anthropology to business, I empower companies to utilize cultural intelligence to grow and enhance their customer understanding

Cultural Intelligence is a company’s ability to connect with its customers, audiences and communities. Based on 3 pillars, cultural intelligence deeply understands and skilfully implements the socio-cultural drivers of human behaviour into business practice.

Only through cultural intelligence is a company able to maximize the sales with offerings that are truly resonant with its customers; increase the brand equity by crafting effective communications; grow its social impact in a compelling way, and remain true to its purpose.

Focussing culture into business is like salting to create flavour. It is a silent yet powerful catalyser of unique value. It does not rely on standard solutions, but it blends into each specific case, releasing the company’s potential for exceptional value creation.

I have significant expertise gained from international academic research and professional engagement with high-end and high value industries. I provide creative cultural business solutions using social anthropology to understand the complexities within society that influence human values, preferences, habits.

The result of my work is a culturally-informed strategy that enables companies to be at the forefront of value creation, delivering ahead of the shifts in their market places.

Learn more about my approach here

Dr. Federica Carlotto

We met SALT in the moment we thought that being service-oriented was not enough anymore. With her expertise and deep knowledge of the luxury space, Federica gave us the opportunity to better understand who we are, what are the values we really care about, and how to share them in our community. We do appreciate the way Federica can explain complexity in a very simple way. She reminded us that our company has a soul that needs feeding along the way to deliver excellence.

Luca Tacconi & Chiara Laloli, Sotto il Mare Recording Studios

Federica's unique perspective is built upon data-backed insights cultivated through years of international academic experience immersed in the luxury space. Whilst Federica's brand advisory is invaluable, her understanding of impeccable service and cultural nuances for the world's most discerning clients has been especially impactful for Quintessentially.

Lindsay Davis, International Managing Director, Quintessentially

Federica's expertise in the luxury field is long-established through a whole range of experiences in teaching, supervision, mentoring, publishing and research. After playing a key role in setting the foundations of the MA Luxury Brand Management at Regent's University London, she then built upon that even further at Sotheby's Institute. She is a respected author and regular contributor at major events and on key luxury-related issues.

Prof. Simon O'Leary, Regent's University London

During my time as a master student, Federica repeatedly proved herself to be an exceptional Professor. Not only were her classes insightful and thought provoking, but they also placed a great emphasis upon debate and student involvement. Federica also possesses a strong desire to see her students succeed outside of the classroom. She has helped me in refining my communication skills, which has proved essential in my current career and in my role of speaker for current generations of students/academia.

Marta Dolcini, Executive digital marketing coordinator

Having worked with Dr Federica Carlotto in her role as an expert in the education of luxury, I have been highly impressed by the breadth and depth of her knowledge in the area of cultural intelligence informed through her international experience and expertise in social anthropology. Federica has the ability to help businesses understand the material culture of their markets, audiences and communities by providing in-depth insights. Her unique skills set is highly valuable across business contexts.

Prof. Carolyn Mair, Carolyn Mair Consulting Limited

Cases

Luxury and Art: shaping a niche learning experience

Totem Beauty: how to capture the male grooming market

The “made-in” cachet: leveraging the place brand equity of luxury goods